3 Tips to Launch A Corporate Wellness Program That Really Works
It is an undeniable fact that employee wellness is something that matters to both employers as well as employees. A healthy employee is more productive and happier, and this certainly reflects well on the business as well. But in case you don’t have a corporate wellness program, you probably aren’t paying enough attention to your employee’s health. Check out the tips to launch a corporate wellness program.
Benefits of Employee Wellness
Wellness and health are very personal, and it evidently benefits the individual more than anyone else. But the rewards of managing a workforce filled with healthy employees extend beyond just the employee-side benefits. Businesses do earn a lot of benefits just by putting employee wellness first. It is difficult to neglect the impressive returns that health and wellness program brings to the sponsoring organization.
Let’s check some of the benefits of Corporate Wellness Program:
All the employees who take part in workplace wellness programs tend to get greater job satisfaction. This is due to the fact that wellness programs show employees that their organization really cares for them. Also, it makes people feel better, both mentally and physically.
2. Enhanced productivity
There is no surprise to the fact that good nutrition and physical activity positively shape our brain and hence, enhance productivity. It also offers a lot of long-term benefits such as better focus, more energy, and extra motivation. All of these are extremely valuable benefits, regardless of the role or industry.
3. Stronger community
Employee wellness programs work amazing for all the companies that are simultaneously trying to bring employees closer together and strengthen their culture. A lot of companies have admitted that with challenges, group activities, and common “non-work” goals, they have succeeded in forging stronger, longer lasting communities.
Keys to a Successful Program Launch
Merely developing and launching a corporate wellness program isn’t sufficient. There’s a huge difference between an average program and one that’s highly effective.
1. Lead From the Top
The most horrible mistake a company can ever make is initiating a wellness program when there’s a lot of dissension in the higher levels of management. Sadly, it’s quite common. In a lot of organizations, you’ll notice that HR supports a wellness program, while executives and managers go along with it reluctantly. But when it’s about leaders there’s no place for reluctance.
If the CEO eat pizzas and cheeseburgers for lunch each day and spend all his weekends watching football and drinking beer, employees won’t buy into the program. They’ll believe that the CEO is just implementing it for the return he’ll get on his investment.
So, prior launching a program, ensure that there’s buy-in from the upper level. This is how people get excited about their participation.
2. Focus on the Right Tasks
A lot of deliberate planning must go into building a corporate wellness program that actually works. This means keeping the focus on the important areas that present the maximum employee- and business-side benefits.
As for nutrition and health, which will most certainly take up the maximum engagement from employees, there are a lot of ways to encourage participation.
For example, you could:
- Organize personal training sessions to teach
- Offer employees an extension of 15 minutes at lunch every day, if they take part in any physical activity.
- Offer healthy and cheap dietary options in vending machines.
3. Make the Program a Key Focus
If you’re investing in a corporate wellness program, you apparently require getting something out of it. One common mistake that you’ll see is that organizations spend a lot of their time developing a program and when it comes to building engagement and excitement they are completely clueless.
It is very important for the people to know your program, its motive, and its benefits as it will not only drive employee engagement but will help you in building a successful program. For this, you can follow the following strategies.
1. Apply marketing principles
In the initial stages, you must treat your program the way you treat any product that you’re trying to sell. Effective marketing will drive participation and increasing visibility.
2. Focus on benefits
In order to encourage buy-in, you must focus on the benefits. What will employees gain by participating in the program?
3. Develop an incentive plan
Few employees will participate as they’re interested in being healthy, while others will require a little extra coaxing. For this latter group, a targeted incentive plan will work great.